GORENJE HOME APPLIANCES 3D ANIMATIONS
IFA or Internationale Funkausstellung Berlin is one of the world’s leading consumer electronics and home appliance showcases, and certainly is the biggest one in Europe. It is the main meeting point in Europe for key retailers, buyers, and experts from this industry and it is a place where trends and innovations are exclusively showcased. Our task was to prepare 3D animations for the Gorenje presentation at IFA 2017 – washing & drying machines, dishwasher, oven, and a refrigerator.
The challenge of our task was clear – to stand out at a fair featuring over 1800 exhibitors. Fortunately, our 3D team members are eager to take on these kinds of challenges. In particular, it was important to present the most important features. So, the biggest challenge was to realistically present the effects of water, textiles, steam and others, and to successfully combine them.
Check out our animations to see how we responded to these challenges.