Babysitters’ Club (BBS Club) is a young agency for babysitting situated in Belgrade. As happens with most start-ups, their budget for visual identity development was limited in the initial phase, which caused a discrepancy with brand identity.
Even though it is a young business, the agency can boost with highly professional communication, modern approach and numerous clients. Due to it, BBS Club is personalized by a modern time Marry Poppins – an energetic, joyful and professional babysitter.

In close cooperation with the owners, we created a perfectly fitting design: cartoon style. This way, we presented the true character of the agency – fast, dynamic, systematic and transparent. Another element we considered was brand’s future and its development towards an app and digital marketing.