Gorenje Color Kitchens RAL213
COLORFUL LIFE CAMPAIGN (2017)
This is a story of a regular promotional campaign that grew into a large campaign. Gorenje kitchens asked us to prepare a leaflet for sales campaign informing B2B partners and end users on the kitchen range containing 213 colors from the RAL palette.
The richness of colors can inspire different concepts. Still, after some research our focus shifted to the most efficient principle, the one that would launch the sales: education on color matching and the story of the kitchens belonging to individuals and couples.
By providing ‘color matching tools’ we wanted to overcome the frustration caused by having too many options to choose from. We addressed personalized target groups by showcasing specific examples of kitchens. We created a guide displaying kitchens and the campaign finally extended to a number of marketing channels.