IFA Fair 2017


Gorenje Group is one of the leading European home appliance manufacturers, while IFA Berlin is one of the world’s leading consumer electronics and home appliance showcases.
Our task was to prepare 3D animations for the Gorenje presentation at IFA Fair 2017 – washing & drying machines, dishwasher, oven, and a refrigerator. The challenge of our task was clear – to stand out at a fair featuring over 1800 exhibitors.

In particular, it was important to present the most important appliance features but – Simplified. So, the biggest challenge was to realistically present the effects of water, textiles, steam and others, and to successfully combine them.