2d story animation

Jela Jagodina is a furniture manufacturer from Serbia. This family manufacture was founded in 1991 by using a good business opportunity and identifying problems on the Serbian market, which were solved in an innovative way. What started as a small family workshop grew into a player on the international market.

Working with this brand, we developed a complete visual identity book, and we worked on refreshing the logo and the slogan. The slogan “Zavoli gde živiš” or “Love where you live” – tells about the brand’s family values, and its desire to provide a reliable and safe choice for high quality home furniture.

As the furniture industry is a very competitive market, we needed to show the uniqueness of the brand. So, we used 2D animation to tell a story about Jela. How did it all start, what was the vision they had at the beginning, how did they grow and which values did they cherish?

Take a look at their story.