Babysitters' Club Explainer Video
2018Service: Motion graphics, Illustration, Concept and Storyboard Development
An example of a project which we took part in from the ground up. Our client Belgrade Babysitter Club wanted to communicate their service in a way that would engage and inform the customer, while also exhibiting their values. An explainer video was created with a developed colorway, style and design that was consistent with the defined concept. Apart from the literal explanation of the service through the animation, we established a number of themes to subconsciously inspire moods of relaxation, joy, and trust (all key when hiring a caretaker).
Check out the illustration process that goes into an explainer video.