Brief:
Develop comprehensive visual identity guidelines encompassing both our offline and online service teams to establish a cohesive brand representation across all customer interactions. The guidelines should encompass logo usage, color palette, typography, uniforms, communication materials, and digital platforms, ensuring consistency and recognition. This unified approach will reflect our company's values, professionalism, and commitment to exceptional service both in-person and online.
Concept:
"Visual Harmony" (internal naming) represents a commitment to a consistent, recognizable, and professional brand image that mirrors our core values and unwavering dedication to exceptional service. The guidelines will serve as a roadmap, ensuring seamless implementation within [timeline] across all customer touchpoints. Through collaborative checkpoints, we'll ensure alignment with our brand's vision and amplify our brand's resonance.
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