Brief:
Hisense Household Appliances engaged our agency to create a comprehensive marketing and communication guideline for their White Goods Division. The purpose of this guideline was to help markets and content creators broaden their horizons about Hisense home products, enrich their work challenges, and guide them towards higher goals and inspiration. The ultimate goal was to improve the positioning and connection of Hisense home appliances with customers around the world.
Concept:
Our marketing team developed a concept for a comprehensive marketing and communication guideline that would be easy to follow and provide clear guidance for markets and content creators. We focused on the key strengths of Hisense home appliances, including their innovative features and high-quality design. The guideline included information on product positioning, market analysis, and communication strategies. We also emphasized the importance of higher goals and inspiration to guide the creation of engaging content that would resonate with customers.
Result:
The final marketing and communication guideline for Hisense Household Appliances was a success. The guideline was comprehensive and easy to follow, providing markets and content creators with the necessary tools and guidance to broaden their horizons about Hisense home products. The focus on higher goals and inspiration helped to inspire new ideas and provided a fresh perspective on the importance of the brand. The guideline also helped to improve the positioning and connection of Hisense home appliances with customers around the world. Overall, the guideline successfully met the client's goals and provided a roadmap for markets and content creators to create engaging content that resonates with customers.
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